TB Alliance
Pro-Bono, DTC & HCP
TB Alliance is a not-for-profit organization dedicated to the discovery, development and delivery of better, faster-acting and affordable tuberculosis drugs that are available to those who need them.
Background: On September 22nd, 2023, world leaders met at the UN to discuss funding, research, and vaccine development toward accelerating the eradication of TB by 2030. TB Alliance outlined a $5B annual funding target to reach these goals.
Client: TB Alliance
Year: 2023
Brief: Series of 3 posts on Instagram and Facebook to mark the moment in TB history, applaud efforts from world leaders to improve access to new and better treatments, and drive traffic to TB Alliance’s website for more info.
Creative Directors: Mike Devlin, Cynthia Rothbard
Copywriters: Matt Ingardia, Kelly Slonaker
Art Directors: Madison Grube, Yunuén Sigler
Work done at FCBHealthNY (RIP 🥲)
