Comirnaty Global
HCP (concepting)
By 2024, the pandemic had long-been declared over, yet COVID infection rates — and subsequent hospitalizations — continued to soar. With limited time with each patient and other pressing issues, doctors were finding it difficult to have a conversation about getting yearly COVID vaccinations.
THE GOAL: Get doctors to believe that their simple recommendation to vaccinate with COMIRNATY provides patients with an important line of protection against COVID. “You’re damn right it’s worth it.”
*These ideas were presented to — and loved by — the client and top executives at IPG Health, but were never produced.
Client: Pfizer
Year: 2024
Brief: New global campaign
Creative Directors: Denise Dell’Olio, John Kelly
Copy: Kelly Slonaker
Art: Olivia Acerra
Work done at FCBHealthNY (RIP 🥲)
ORIGINAL BRIEF: Get doctors to sit up and pay attention — and then take action
CAMPAIGN CONCEPTS: 1. COVID Spreads in Silence 2. You Can’t Ignore It 3. No Rest for the COVID
UPDATED BRIEF: Get doctors to recognize the value in recommending Comirnaty — because their patients are worth it.
CAMPAIGN CONCEPTS: 1. That Feeling 2. Protect the Possibilities 3. More Play Time
