CIBINQO
DTC
CIBINQO is a once-daily pill for adults and children aged 12+ with moderate-to-severe eczema. As part of the brand’s Make Your Move campaign, we developed ads from concept to execution for TV, TikTok, Snap, Facebook, Instagram, banners and print, along with interactive features, website content, art installations and overall booth designs for conferences and expos.
Client: Pfizer
Years: 2023-2024
Creative Directors: Patricia Kendall, Charlie Rategan
Copywriter: Kelly Slonaker
Art Director: Yunuén Sigler
Work done at FCBHealthNY (RIP 🥲)
ANNUAL EXPO
NEA Expo • Orlando, FL • 2023
Make Your Voice Heard was created as a community art installation for the annual National Eczema Association (NEA) Expo, a gathering that unites the eczema community for a weekend of learning, laughter and self-care.
Concept: Yunuén Sigler (art), Kelly Slonaker (copy)
Execution: Madison Grube (art + photos), Yunuén Sigler (art), Kelly Slonaker (copy)
Product Design: Eric Saber
Make Your Voice Heard Interactive Experience
Using a tablet, attendees were invited to answer prompts about their experience with eczema, lend support, and share words of advice and encouragement with the eczema community. Their answers were shared to a giant interactive LED screen in the booth, creating an evolving board full of their own words. With light branding to fit the CIBINQO Make Your Move campaign, the feature offered a space for people with eczema to connect and learn more about Pfizer's eczema treatment options.
Created and worked on several new, paid ads leveraging the brand’s social media channels to amplify CIBINQO brand awareness and increase patient clicks to the CIBINQO website.
SOCIAL ADS
Campaign: Make Your Move
Platforms: TikTok, Instagram, Facebook, Snapchat
Concept & Execution: Yunuén Sigler (Art), Kelly Slonaker (copy)
Social Video Production: Hooligans Agency
“The Itch”
“Make A Splash”
“Brush Off”
Created and worked on several banner ads to amplify CIBINQO brand awareness and increase patient clicks to the CIBINQO website.
BANNER ADS
Campaign: Make Your Move
Art & Copy: Yunuén Sigler, Kelly Slonaker