HCP

About the brand: One pill, once-daily AUSTEDO XR is indicated for 2 types of involuntary movement disorder: tardive dyskinesia (TD) and chorea associated with Huntington’s disease (HD). Our Make a Move That Matters campaign is primarily geared toward psychiatrists, neurologists, NPs/PAs, rare disease specialists, and HCPs who work in long-term care.

What I do: I craft and manage all website copy content; work on social/banner/print pieces; create compelling patient videos from start to finish (discussion guides, on-site shoot direction, script development, video updates); lead client presentations; come up with innovative ideas for conferences, congresses, and tactical planning; mentor and manage more junior team members; and help create and oversee all copy on the brand.